Description
As a Paid Search Specialist, you will be responsible for driving lead generation through major search engine platforms such as Google and Bing for contractors in the improvement industry across Canada & the US
ResponsibilitiesÂ
- Developing and executing innovative paid advertising campaigns that align with our clientsâ objectives and deliver measurable results.
- Conducting keyword research and analysis to identify opportunities for campaign optimization.
- Creating and optimizing ad campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Monitoring campaign performance and making data-driven decisions to improve ROI.
- Collaborating with cross-functional teams to align paid search efforts with overall marketing objectives.
- Staying up-to-date with industry trends and best practices in paid search advertising.
Skills
We are looking for someone who can:
- Develop and execute paid search strategies to generate leads for clients in the improvement industry.
- Conduct keyword research and analysis to identify opportunities for campaign optimization.
- Create and optimize ad campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Monitor campaign performance and make data-driven decisions to improve ROI.
- Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives.
- Stay up-to-date with industry trends and best practices in paid search advertising.
QualificationsÂ
- A Bachelorâs degree in Marketing, Advertising, or a related field.
- 3 â 6 years of professional experience in digital marketing, with a focus on paid search.
- A strong understanding of Google Ads and other major advertising platforms.
- The ability to analyze data and draw actionable insights to improve campaign performance.
- Creative thinking with a passion for innovation and problem-solving.
- A keen attention to detail and the ability to manage multiple projects simultaneously.
- Google Ads and Bing Ads certification is a must
